Going into this tutorial i had proposed that i wanted to investigate innovate packaging and then incorporate this into my own ideas and when taking on commercial briefs.
The proposed rationale was this:
"For the basis of my FMP I am going to focus largely on innovative packaging design and print of my subjects, themes, concepts and ideas. By having the final concept revolving around a finished packaged resolution, it will build a strong consistent portfolio, which I can then produce when targeting specific designers for employment. It will also ensure that my briefs have a consistent flow and relevance to one another. Coming from this I will hopefully see a strong progression in my understanding, craft skills and knowledge of the specific subject, which I will benefit from when seeking future internships or jobs.
I also intend to investigate paper stocks and their usage and relevance when designing packaging. By understanding paper stocks this will then further my investigation and contribute to learning about folds, and how the paper handles and also printing methods such as foiling, embossing and die cutting. Understanding elements such as these will broaden my design process and ideas in terms of how I can develop a final resolution to a professional quality and finish.
Aswell as just standard printing methods as laser or ink jet, I intend to develop my skills and understanding of screen-printing. By doing so I believe it will broaden the size of my work instead of sticking to what I can fit through a standard printer, and also then colours in which I can use and how I can use them to produce my resolutions. It will also allow me to print on a range of objects that may contribute to the brief at hand, i.e. plastics, t-shirts, glass, and metals."
After discussion with Justin and Lorenzo we felt that my Umbrella statement had to be refined to a sentence which i could then follow when tackling my briefs and ideas. this will keep my work relevant and allow it to be more focused.
Some other pointers and advice was given and noted down by me which i hope to research into and consider for my project. These are:
- That not everything i design has to be completely sellable. This was said to assure me that my own ideas and projects don't have to be completely sellable in the commercial market and can just be a one off. This will allow me to be experiment more with my ideas and final resolutions.
- Investigate in Japanese packaging
- Research and contact Farrow design
- Loan out or buy the "Spiritualized" album packaging and design to evaluate the design and construction.
At the end of the tutorial an Umbrella statement was settled upon that i think sums up exactly what i want to investigate and create throughout my FMP. This is:
"Investigate and create innovative packaging for ideas and concepts, focusing on print, folds, stocks, nets and finishing"